Good Enough Burger

I stumbled across this burger restaurant. They're tag-line is "Why pay more? It's good enough." At first, I thought this was a terrible marketing tactic. Why not settle for a barely passing burger? And then I discovered this appears to be a very successful chain with franchise locations all over Seoul.

So finally I bit. Is this burger really good enough? It's only $1.50.



Was it good enough? So this was a close call, but I'm gonna go with no. Not good enough. Not even for $1.50. So much mayo.

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Update: I've eaten here several times now and it's definitely good enough. I was thinking about it all wrong. They're not trying to make a serious burger, they're trying to compete with McDonalds and Burger King on price. Their burgers are about as good as McDonalds or Burger King burgers, but cheaper. If you are in a hurry and want a trashy but delicious fast food chain burger, why pay more? It's good enough.